We put together a model so that you can compare the cost of raising using a HERO vs. straight equity to you as a founder. You can also play around with the impact raising another round or exiting the business does. We’ve set it up to view it from the perspective of the cost to the founder, which we think is the most relevant lens.
The model makes some assumptions in the interests of clarity - e.g. the forecast revenue doesn't change whether you raise another round or not. That’s unlikely to be the case in the real world but whacking in some spurious assumptions on this front just muddies the water here. We’ve aimed to keep things as straight forward as possible.
In the model, blue cells are inputs which you can change. Black cells are formulae and shouldn't be messed with unless you know what you're doing 😀
Best in Microsoft Excel but will work in Google Sheets